EDN Framework: An Embedding Design Network

Overcoming the barriers of embedding design principles in businesses through the support of an inter-organizational network

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Abstract

As acquiring design thinking by organizations become a lighthouse for long-term competitive advantage for some, its adoption becomes more important. Companies on this journey face different types of resistance and challenges laid out in this thesis. As networks offer a different context and opportunities for learning, this thesis tries to answer the research question "How can companies overcome the barriers of embedding the designer mindset in their organizations through the support of an inter-organizational learning network?". The research conducted clarified the process of embedding design thinking in organizations by actors defined as "Design Advocates" and proposes a inter-organizational network framework for development of knowledge in what regards of overcoming barriers of embedding design thinking at organizations.