Defining and measuring new product advantage with formative indicators
Conference Paper
(2003)
Author(s)
S.A. Rijsdijk (TU Delft - Responsible Marketing and Consumer Behavior)
Erik Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:00fe8f9a-79d8-4fb2-8a5a-4a1037e84153
More Info
expand_more
expand_more
Publication Year
2003
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
889-898
No files available
Metadata only record. There are no files for this record.