What is your experience? A study on collaborating NPD professionals and the effects of their dissimilar experiences on NPD outcomes

Conference paper (2013)

Authors

K.E. Tabeau Product Innovatie Management
G. Gemser Responsible Marketing and Consumer Behavior
NM Wijnberg External organisation
H.J. Hultink Responsible Marketing and Consumer Behavior
Department
Product Innovatie Management
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Published Date

2013

Language

English

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Department

Product Innovatie Management