Do designers and managers complement each other? The influence of cognitive style on product performance

Conference paper (2014)

Authors

K.E. Tabeau Product Innovatie Management
G. Gemser Responsible Marketing and Consumer Behavior
H.J. Hultink Responsible Marketing and Consumer Behavior
NM Wijnberg External organisation
Department
Product Innovatie Management
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Published Date

2014

Language

English

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Department

Product Innovatie Management