International packaging decisions and the new peoduct development process
Conference Paper
(2003)
Author(s)
T Garrett (External organisation)
H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
M. Otten (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:0d506dcf-2f93-4baa-b184-f8283f5919d9
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Publication Year
2003
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
313-327
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