How the corporate mindset can facilitate succesful launch strategy
Conference Paper
(2007)
Author(s)
K Talke (External organisation)
Erik Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:153c8502-a9e4-40b1-8330-8d7e5fcc083e
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Publication Year
2007
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1475-1486
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