The idea arc

Designing a visual canvas for fuzzy ideas

Conference paper (2019)

Authors

Alejandro Lecuna Aguerrevere University of Applied Sciences
K.C. Thoring Design Aesthetics - IDE
Roland M. Mueller Berlin School of Economics and Law
Research Group
Design Aesthetics (IDE) (TU Delft)
Copyright: © 2019 Alejandro Lecuna Aguerrevere, K.C. Thoring, Roland M. Mueller
More Info
expand_more

Published Date

2019

Language

English

Faculty

Industrial Design Engineering

Department

Human-Centered Design

Research Group

Design Aesthetics

Abstract

At the fuzzy front end of innovation emerging ideas are often fuzzy as well. This may lead to premature rejection of those early ideas and hence result in missed business opportunities. This paper introduces the Idea Arc-a canvas-based innovation tool that facilitates team-based discussions, elaboration and refinement of an idea, identification of missing parts, detection and correction of inconsistencies, finding fit between elements, and preparation for prototyping. We developed the canvas based on expert interviews and tested it in two workshops. As a result, this paper contributes to the existing research on the fuzzy front end of innovation and also informs the emerging research on visual innovation tools.