Niche strategy elucidation for hyperpersonalization in the Dutch online automotive market
W.A.S. Noorlander (TU Delft - Technology, Policy and Management)
J.R. Ortt – Mentor (TU Delft - Technology, Policy and Management)
A. Boru – Graduation committee member (TU Delft - Technology, Policy and Management)
Paula van den Boer – Coach
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