Science interview on the subject of Launch Strategies and Roadmapping
Other
(2018)
Author(s)
HJ Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
LWL Simonse (TU Delft - OLD Management and Organisation)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:1a4bad1b-bf70-4b84-ab7b-60511d822a31
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Publication Year
2018
Language
English
Research Group
Responsible Marketing and Consumer Behavior
ISBN (print)
9789063694593
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