The multi-sourcing journey of a European retailer

A roller coaster ride or smooth sailing?

Journal Article (2020)
Author(s)

Albert Plugge (TU Delft - Responsible Marketing and Consumer Behavior)

Research Group
Responsible Marketing and Consumer Behavior
DOI related publication
https://doi.org/10.1177/2043886919887758
More Info
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Publication Year
2020
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Issue number
1
Volume number
10
Pages (from-to)
19-28

Abstract

During the last decade, the scope of IT outsourcing arrangements evolved from a dyadic client–vendor relationship to a multi-sourcing environment characterized by sourcing inter-dependent services from multiple vendors. This case study addresses the journey of a large client firm in the retail sector who experienced that managing a multi-sourcing arrangement differs significantly from managing bilateral (i.e. dyadic) relationships. The journey consists of three phases: the initiation phase (2008–2010), which can be characterized as stressful and intense; the adaption phase (2010–2012); and the stabilization phase (2012–2015). The case describes actual situations along the journey, including the client’s previous experience, the deal making, the challenges and conflicts faced by the client and their vendors, and the strategic change toward a collaborative type of multi-sourcing arrangement.

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