Do it tools influence new product performance?
Conference Paper
(2008)
Author(s)
G Barczak (External organisation)
H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
F Sultan (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:1cd7fb85-de27-4dcc-85f4-be67cefaad9b
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Publication Year
2008
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-9
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