Predicting new service success: Comparing evaluations of managers, customers and designers

Conference Paper (2011)
Authors

G Gemser (TU Delft - Responsible Marketing and Consumer Behavior)

M Candi (External organisation)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2011
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-14

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