Predicting new service success: Comparing evaluations of managers, customers and designers
Conference Paper
(2011)
Author(s)
G Gemser (TU Delft - Responsible Marketing and Consumer Behavior)
M Candi (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:283da2d6-55b1-4480-8c88-14febc8ba22b
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Publication Year
2011
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Bibliographical Note
geen ISBN@en
Pages (from-to)
1-14
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