Behavioral impact of range anxiety and unlock fees on shared electric-moped usage
Sören Paul Burghardt (TU Delft - Transport and Planning)
S. Momen (TU Delft - Transport, Mobility and Logistics)
Y. Maknoon (TU Delft - Transport and Logistics)
S. Azadeh (TU Delft - Transport, Mobility and Logistics)
K. Kavta (TU Delft - Transport, Mobility and Logistics)
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Abstract
The evolving field of electric moped sharing systems is shaped by various determinants influencing user preferences, including range anxiety, pricing strategies, and regulatory changes. Utilizing a stated preference approach with a hybrid choice model, this research explores how these factors, along with attitudinal constructs, impact user decisions. The findings reveal that remaining driving range plays a critical role, with significant individual variability in its sensitivity, while perceived range anxiety did not significantly influence choices. Recent changes in helmet regulations have shifted preferences towards faster vehicles. Furthermore, dynamic pricing strategies, such as adjusting ride or unlock fees, can incentivize the use of less desirable vehicles with lower battery range or aid in user-based relocation. Nevertheless, low-range vehicles are less likely to be chosen, even with incentives. These insights provide valuable guidance for operators of electric moped sharing system to improve fleet management and optimize user satisfaction through strategic pricing and battery management.
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