Venturedam- Bridging boundaries through innovations

Abstract

The concept of Venturedam was developed to solve societal challenges in India by nurturing the strength of the innovations made in the Netherlands. For Dutch startups to expand to a new market like India that has a considerable difference in the context, it is first required to redefine the value proposition and the business model specific to the new context. Also, startups in the energy domain are defined as a beachhead market for Venturedam considering their faster growth. Venturedam as a strategic design consulting firm would help Dutch energy startups to understand and identify markets in India that fits with the value proposition. Once the market is identified, Venturedam would also support startups to redesign the product and the business model. To execute market expansion projects for startups, Venturedam is required to have a process or a framework to guide different activities. These activities would be required to perform successful market expansion for the startup. Venturedam itself would also require a business model to make a viable business case. The design goal was set up to define a framework and a business model for Venturedam. Market expansion is a strategic design activity, and it is required to find an opportunity with a considerable balance between desirability, viability, and feasibility. Strategic design literature is referred to create the framework for Venturedam. The framework is named as ‘Projectile framework.’ The framework derived from the literature is tested with a Dutch energy startup Solar Monkey from Yes! Delft incubator. Steps from the first diamond of the framework are applied to the case of Solar Monkey. Learnings are captured throughout the application of the framework. These learnings are utilized to redesign Projectile framework for future projects. Addition to the learnings gathered from the application of the framework, feedback from experts and Solar Monkey is collected. Analyzing learnings and feedbacks, new design directions were defined. These design directions helped to further develop Projectile framework. Design directions also helped to modify steps, tools, and methods of the framework. Learnings captured during the application of the process facilitated to build the business model of Venturedam.The concept of Venturedam started with a broad idea of facilitating innovation transfer between two countries. This graduation project lays the first stones for setting up my firm to create greater value for innovators and to address challenges of emerging economies.