The Rise and Fall of Winkelcentrum Schalkwijk
S.L. Koeckhoven (TU Delft - Architecture and the Built Environment)
A.J. Oxenaar – Mentor (TU Delft - Architecture and the Built Environment)
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Abstract
A quick overview on the esteblishment, reaction and future developments of Winkelcentrum Schalkwijk in Haarlem.
This thesis investigates the evolution of Winkelcentrum Schalkwijk, a shopping mall near Haarlem, from its opening in 1971 to its current state of decline in 2023. By analyzing its design, implementation, public perception, and future transformation, the research explores why shopping malls were once popular and why many now face high vacancy and declining visitor numbers. The study reconstructs the design rules of 1970s “modern” malls, examines how these rules were applied in Schalkwijk, assesses public reactions over time, and evaluates plans for redevelopment into high-rise housing. The research provides insights into the changing social, architectural, and economic dynamics influencing Dutch shopping malls and highlights the factors affecting their longevity and relevance.