The role of product appearance in a purchase decision: a study into telephone purchases in retail outlets

Conference Paper (2001)
Author(s)

M.E.H. Creusen (TU Delft - Responsible Marketing and Consumer Behavior)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2001
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-5
ISBN (print)
82-7674-129-0

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