Information technology usage in NPD and new product performance: The role of contextual tactors
Conference Paper
(2006)
Author(s)
G Barczak (External organisation)
F Sultan (External organisation)
H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:3e4155ea-30de-4f84-97d3-1f7f4f53adb3
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Publication Year
2006
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
84-85
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