Investigating the corporate mindset as antecedent of new product launch strategy and market performance
Conference Paper
(2007)
Author(s)
K Talke (External organisation)
Erik-Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
S Salomo (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:4103acc5-c71a-494a-b3e3-d50ea0f8e7f7
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Publication Year
2007
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-13
ISBN (print)
997-99483-5-3
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