Ambidexterity in dyadic NPD relationships

Conference paper (2012)

Authors

K.E. Tabeau Product Innovatie Management
G. Gemser Responsible Marketing and Consumer Behavior
NM Wijnberg External organisation
H.J. Hultink Responsible Marketing and Consumer Behavior
Department
Product Innovatie Management
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Published Date

2012

Language

English

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Department

Product Innovatie Management