Harvesting Success
Exploring Performance Metrics for Corporate Entrepreneurship Units
Christina Lang (Universität Konstanz)
Nicolai Heinzelmann (Universität Konstanz)
J.R. Ortt (TU Delft - Economics of Technology and Innovation)
Guido H. Baltes (Universität Konstanz)
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Abstract
While Corporate Entrepreneurship (CE) units have become essential tools for creating new kinds of innovation within established companies, their performance measurement remains underexplored. With CE units, companies intend to contribute to new business and organizational transformation. Thereby, CE units are used to create outputs that are new for the core organization. Until now, scholars have neglected to investigate assessing CE unit performance, leading to a lack of understanding of appropriate metrics for CE units. Companies often use traditional metrics designed for relatively static contexts, but these metrics do not fit for CE units. This study explores the metrics used in CE units, analyzing 12 interviews with 11 German companies. The analysis reveals a list of different metrics, categories, and underlying dimensions for CE unit performance measurement. Finally, we suggest scientific and managerial implications and topics for future research.