Modeling consumer touchpoints for service design
Conference Paper
(2008)
Author(s)
F Del Caro Secomandi (TU Delft - Responsible Marketing and Consumer Behavior)
D Snelders (External organisation)
H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
P. Badke-Schaub (TU Delft - OLD Design Theory and Methodology)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:475d09ef-5d23-4189-9cee-df738d9536b4
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Publication Year
2008
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
285-291
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