Modeling consumer touchpoints for service design

Conference paper (2008)

Authors

Fernando Secomandi Responsible Marketing and Consumer Behavior
D Snelders External organisation
H.J. Hultink Responsible Marketing and Consumer Behavior
P.G. Badke-Schaub OLD Design Theory and Methodology
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2008

Language

Undefined/Unknown

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Research Group

Responsible Marketing and Consumer Behavior