Products benefits versus product superiority: antecedents to and consequences of a focused new product advantage

Conference paper (2007)

Authors

S.A. Rijsdijk Responsible Marketing and Consumer Behavior

H.J. Hultink Responsible Marketing and Consumer Behavior

F. Langerak External organisation

Research Group

Responsible Marketing and Consumer Behavior

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Published Date

2007

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Research Group

Responsible Marketing and Consumer Behavior