Products benefits versus product superiority: antecedents to and consequences of a focused new product advantage
Conference Paper
(2007)
Author(s)
S.A. Rijsdijk (TU Delft - Responsible Marketing and Consumer Behavior)
H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
F. Langerak (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:4a246a7a-654c-4bd3-9d3b-05a57a8e589d
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Publication Year
2007
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-8
ISBN (print)
997-99483-5-3
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