Smart products consumer evaluation of a new product class

Doctoral Thesis (2006)
Author(s)

SA Rijsdijk (TU Delft - Responsible Marketing and Consumer Behavior)

Contributor(s)

Erik-Jan Hultink – Promotor

WM Oppedijk Van Veen – Copromotor

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2006
Research Group
Responsible Marketing and Consumer Behavior
ISBN (print)
90-8559-165-1

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