Viewers' visions of the future

Co-creating hyper-personalized and immersive TV and video experiences

Conference paper (2019)

Authors

David Geerts Katholieke Universiteit Leuven
E. van Beek Human Information Communication Design - IDE
Fernanda Chocron Miranda Universidade Federal do Rio Grande do Sul, Katholieke Universiteit Leuven
Research Group
Human Information Communication Design (IDE) (TU Delft)
Co-design Future concepts Immersive experiences Hyper-personalized viewing Interactive television
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Published Date

2019

Language

English

Reuse Rights

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Faculty

Industrial Design Engineering

Department

Human-Centered Design

Research Group

Human Information Communication Design

Abstract

The past decade has shown that new technologies can have a profound impact on how we consume television and online video content. As technologies such as VR/AR, sensors, and smart voice assistants are maturing, it is becoming pertinent to study how they could influence the next generation of TV and video experiences. While some experiments already incorporate one or more of these technologies, a systematic study into user expectations for these new technologies has not yet been conducted. In this paper, we present the results of a co-creation session resulting in two future video watching scenarios visualized using storyboards: one presenting a hyper-personalized experience based on the automatic recognition of emotions, and another one presenting an immersive experience using Virtual and Augmented Reality. We conclude with user evaluations of both concepts, offering insights in the opportunities and challenges these concepts could bring for the future of television and video experiences.

Files

3317697.3323356.pdf
(.pdf | 0.687 Mb)