Strategic Positioning of the Web in a Multi Channel Market Approach

Dr. Bouwman, W.A.G.A.; Steinfield, Ch

Strategic Positioning of the Web in a Multi Channel Market Approach

Conference paper (2002)

Authors

W.A.G.A. Dr. Bouwman External organisation

Ch Steinfield External organisation

Affiliation

Delft University of Technology

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Published Date

2002

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Affiliation

Delft University of Technology

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