The impact of product smartness on consumer satisfaction through product advantage, complexity, and compatibility
Conference Paper
(2002)
Author(s)
S.A. Rijsdijk (TU Delft - Responsible Marketing and Consumer Behavior)
Erik Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:5b31df25-99de-4760-9c70-9b9490853493
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Publication Year
2002
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
177-196
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