Extending the Implicit Association Test (IAT): Assessing consumer attitudes based on multi-dimensional implicit associations

Gattol, V.; Saeaeksjaervi, M.C.; Carbon, CC

Extending the Implicit Association Test (IAT): Assessing consumer attitudes based on multi-dimensional implicit associations

Journal article (2011)

Authors

V. Gattol Responsible Marketing and Consumer Behavior

M.C. Saeaeksjaervi Responsible Marketing and Consumer Behavior

CC Carbon Responsible Marketing and Consumer Behavior

Research Group

Responsible Marketing and Consumer Behavior

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Published Date

2011

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Research Group

Responsible Marketing and Consumer Behavior

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