Circular design in practice
Eight levers for change
Merryn Hanes-Gadd (University of Exeter)
Conny Bakker (TU Delft - Circular Product Design)
Fiona Charnley (University of Exeter)
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Abstract
Circular Design, as a practice and approach, has grown in popularity in the last decade, with academics and industry alike proposing many strategies and methods that facilitate this in products. Yet, very few day-to-day products are actually circular. Therefore, in this chapter, we sought to analyse and reflect upon what progress Circular Design has made within industry, uncovering the key barriers and opportunities for how it is implemented. Through interviews with industry experts applying Circular Design in practice, this chapter identified the 'classic drivers and barriers' influencing the sustainability of products but also identified several new insights or 'levers for change' that are impacting the advancement as well. It is proposed that if these levers are ignored, they could potentially continue to hinder advancement, but if addressed, could help to unlock activity within this area and help speed up the transition to a fully circular product system.