The Impact of Generative AI on Creativity in Software Development

A Research Agenda

Journal Article (2025)
Author(s)

Victoria Jackson (University of California)

Bogdan Vasilescu (Carnegie Mellon University, TU Delft - Spaceborne Instrumentation)

Daniel Russo (Aalborg University)

Paul Ralph (Dalhousie University)

Rafael Prikladnicki (Pontifical Catholic University of Rio Grande do Sul)

Maliheh Izadi (TU Delft - Software Engineering)

Sarah D'Angelo (Google Inc)

Sarah Inman (Google LLC)

Anielle Andrade (Pontifical Catholic University of Rio Grande do Sul)

André Van Der Hoek (University of California)

Research Group
Spaceborne Instrumentation
DOI related publication
https://doi.org/10.1145/3708523
More Info
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Publication Year
2025
Language
English
Research Group
Spaceborne Instrumentation
Journal title
ACM Transactions on Software Engineering and Methodology
Issue number
5
Volume number
34
Article number
133
Downloads counter
744
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Abstract

As GenAI becomes embedded in developer toolchains and practices, and routine code is increasingly generated, human creativity will be increasingly important for generating competitive advantage. This article uses the McLuhan tetrad alongside scenarios of how GenAI may disrupt software development more broadly, to identify potential impacts GenAI may have on creativity within software development. The impacts are discussed along with a future research agenda comprising five connected themes that consider how individual capabilities, team capabilities, the product, unintended consequences, and society can be affected.