Choice of consumer research methods in the front end of a new product development
Journal Article
(2013)
Author(s)
MEH Creusen (TU Delft - Responsible Marketing and Consumer Behavior)
H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
K Eling (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:69a7e3c6-9c40-4d19-b0e0-e5c9e0e38438
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Publication Year
2013
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Issue number
1
Volume number
55
Pages (from-to)
81-104
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