The Dutch shopping place 2 be, clever city branding or just good luck?

Aarts, S.

The Dutch shopping place 2 be, clever city branding or just good luck?

Master thesis (2009)

Authors

S. Aarts

Contributors

D.C. Kooijman (mentor)

L.H.M.J. Lousberg (mentor)

Department

Real Estate & Housing

Positioning Retail City branding Dutch inner-cities City brand

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Published Date

01-07-2009

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Faculty

Architecture

Department

Real Estate & Housing

Abstract

This thesis is concerned with the use of retail in city branding. The research objective is outlining the role of retail in the positioning of Dutch inner-cities, to gain insight in the opportunities to brand a city as a shopping destination.

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