The Devil is in the details

A new proposition for the bespoke music strategy consult of Kollekt.fm

Master thesis (2020)

Authors

R. Fokker Industrial Design Engineering

Contributors

H.J. Hultink Responsible Marketing and Consumer Behavior (supervisor 2)
P. Cankurtaran Responsible Marketing and Consumer Behavior (supervisor 1)
Faculty
Industrial Design Engineering
Copyright: © 2020 Richard Fokker
Service Design Context mapping Kollekt.fm Music strategy Bespoke
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Published Date

21-02-2020

Language

English

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Faculty

Industrial Design Engineering

Abstract

Kollekt, a provider of background music for businesses positions itself in the competition heavy market landscape as a bespoke music strategy provider. Their personal and totally customised approach is what differentiates them from their competitors and helps them to deliver satisfying results to their clients. However, this amount of detailed attention causes unstructured processes and inefficient ways of working. This project structured and analysed the specific steps in the bespoke music strategy consult and simplified them. Moreover, using in-depth interviews with clients, seven design guidelines for the consult were constructed. These design guidelines were used to design a new service proposition, based on the newly structured consult, to guide the client during the process. This new proposition is the first iteration towards a client focussed consult experience, increasing the perceived value of the consult, while reducing work pressure for the Kollekt team. The concept has been validated and delivered promising results for the future.