Understanding a two-slided coin: antecedents and consequences of a decomposed product advantage
Journal Article
(2011)
Author(s)
S.A. Rijsdijk (TU Delft - Responsible Marketing and Consumer Behavior)
F Langerak (External organisation)
H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:6fc37ef8-fb78-4def-89fc-8b882eb48129
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Publication Year
2011
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Issue number
1
Volume number
28
Pages (from-to)
33-47
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