Understanding a two-slided coin: antecedents and consequences of a decomposed product advantage

Journal article (2011)

Authors

S.A. Rijsdijk Responsible Marketing and Consumer Behavior
F. Langerak External organisation
H.J. Hultink Responsible Marketing and Consumer Behavior
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2011

Language

English

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Research Group

Responsible Marketing and Consumer Behavior