The Battery Electric Vehicle Experience
Understanding BEV perceptions: from early adopters towards mass acceptance
Stephan Branderhorst (TU Delft - Technology, Policy and Management)
Jan Anne Annema – Mentor
Bert van Wee – Mentor
Ivo Bouwmans – Mentor
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Abstract
Electric mobility is considered as the next step towards sustainable mobility. Within the Netherlands, as one of the leading countries if it comes to electric mobility, the market share of battery electric vehicles is still limited to 0,2 percent. Many studies are executed on consumer behaviour regarding electric vehicles. But no studies are found based on users with actual experience with battery electric vehicles. A theoretical framework was developed to create better understanding on how actual user experience relates with perception, attitude and adoption behaviour. The Q-experiment shows four shared perspectives among experienced battery electric vehicle users, which are all positive. Differences were found comparing these perceptions with perceptions from unexperienced consumers found in literature. Interestingly, the result suggests positivity among experienced users is not only caused by usual vehicle characteristics as drivetrain. But also, by brand image, self-identity and innovations on user interface. Suggesting that experience influences perception on BEV usage, it is interesting to understand how to bring experience towards non-experienced users.