Visual customization

Diversity in color preferences in the automotive interior and implications for interior design

Journal article (2018)

Authors

A.S. Wagner BMW Group, Applied Ergonomics and Design -

U Kilincsoy BMW AG Forschungs- und Innovationszentrum

P. Vink Applied Ergonomics and Design -

Research Group

Applied Ergonomics and Design () (TU Delft)

Visual perception Color harmony Color preferences Interior car design Materialistic appearance

More Info

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To reference this document use:

http://resolver.tudelft.nl/uuid:775d8da2-65a9-405c-9731-472a7ce2694e

Published Date

2018

Language

English

Reuse Rights

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Faculty

Industrial Design Engineering

Department

Human-Centered Design

Research Group

Applied Ergonomics and Design

Abstract

Evolving multimodal mobility needs influences established human–product relationships and requires a deeper insight into color preferences for car interiors. Hence, a study was conducted in which 204 members of a web contest created 1,265 designs. After a peer-evaluation process, 53 most-appreciated and 34 least-preferred interior color compositions were identified and compared to identify patterns in color choices. Besides, visual lightweight design by layering of large interior components such as the seat, a modest use of color and patterns accompanied by repetition and the framing of the entire interior to create a feeling of spaciousness were found. Additionally, differences in the type of color between most and least favored color designs were found. Brown and beige occur more frequently among the top- than the worst-rated designs. Larger surfaces are favored in lighter hues and smaller components in darker hues.

Files

Col.22218.pdf

(.pdf | 1.26 Mb)