Communicating sustainable shoes to mainstream consumers: The impact of advertisement design on buying intention

Journal article (2015)

Authors

Mirjam Visser Design for Sustainability - IDE
V. Gattol Responsible Marketing and Consumer Behavior
R.M. van der Helm Responsible Marketing and Consumer Behavior
Research Group
Design for Sustainability (IDE) (TU Delft)
More Info
expand_more

Published Date

2015

Language

English

Reuse Rights

Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.

Faculty

Industrial Design Engineering

Department

Sustainable Design Engineering

Research Group

Design for Sustainability