The brand is the product: the product is the brand

Conference Paper (2004)

Author(s)

M.B. van Dijk (TU Delft - Form and Experience)

J van Erp (External organisation)

Research Group

Form and Experience

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Publication Year

2004

Research Group

Form and Experience

Pages (from-to)

438-440

ISBN (print)

0-415-30363-X

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