The effects of functionality and aesthetics on consumers¿ willingness to upgrade their mobile phones
Abstract
(2012)
Author(s)
M.C. Säaksjärvi (TU Delft - Responsible Marketing and Consumer Behavior)
O Velcu (External organisation)
K Hellen (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:8082296d-b674-4798-a084-8a61c066dbbf
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Publication Year
2012
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-5
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