External uncertainty as a driver of structural change in real estate decision-factors
An explorative study
S.K. Geldof (TU Delft - Architecture and the Built Environment)
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Abstract
Research on the influence of political and economic uncertainty on the decision-factors for accommodation decision-making in corporate real estate management. Research showed that economic uncertainty, and not political uncertainty, did influence the decision criteria during the last decade. A shift can be seen from practical, costs and efficiency related criteria to accommodation criteria that are focused on branding of the building and the attraction the best employees in these times of war-for-talent. The aftermath of the financial crisis caused this change, since the current upcoming economy creates an upcoming market with more and new business opportunities. Companies use their real estate to differentiate from other companies and to attract and retain the best employees.