Development of a scale measuring childlike anthropomorphism in products
Journal Article
(2013)
Author(s)
K Hellen (External organisation)
MC Sääksjärvi (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
DOI related publication
https://doi.org/10.1080/0267257X.2012.759989
To reference this document use:
https://resolver.tudelft.nl/uuid:825e5669-1da0-4c80-aae4-42f660bd2f0e
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Publication Year
2013
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Issue number
1-2
Volume number
29
Pages (from-to)
141-157
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