An exploratory study of the practices and challenges of portfolio decision making genres

Conference Paper (2008)
Author(s)

L Kester (TU Delft - Responsible Marketing and Consumer Behavior)

Erik-Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)

K. Lauche (TU Delft - OLD Design Theory and Methodology)

PG Badke-Schaub (TU Delft - OLD Design Theory and Methodology)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2008
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-18

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