An exploratory study of the practices and challenges of portfolio decision making genres

Conference paper (2008)

Authors

L. Kester Responsible Marketing and Consumer Behavior
H.J. Hultink Responsible Marketing and Consumer Behavior
K. Lauche OLD Design Theory and Methodology
P.G. Badke-Schaub OLD Design Theory and Methodology
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2008

Language

Undefined/Unknown

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Research Group

Responsible Marketing and Consumer Behavior