Product smartness: scale development and validation

Conference paper (2002)

Authors

S.A. Rijsdijk Responsible Marketing and Consumer Behavior

H.J. Hultink Responsible Marketing and Consumer Behavior

Research Group

Responsible Marketing and Consumer Behavior

More Info

expand_more

To reference this document use:

http://resolver.tudelft.nl/uuid:85007815-e573-4b1b-8f6e-62a9f59ae892

Published Date

2002

Language

Undefined/Unknown

Reuse Rights

Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.

Research Group

Responsible Marketing and Consumer Behavior