Design of An Integrated Service System for Gracipe to Faciliate and Persuade Home Cooking

Master thesis (2014)

Authors

Contributors

G. Calabretta (mentor)
A. Vermeeren (mentor)
Programme
Master of Science Strategic Product Design (IDE) (TU Delft)
Copyright: Campus only
Product design Home cooking
More Info
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Published Date

29-08-2014

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Programme

Master of Science Strategic Product Design

Abstract

In October 2013, Gracipe launched its beta website to a limited amount of users with a selection of visualized recipes. Later, the team received a significant amount of feedback, both compliments, as well as suggestions for improvement. However, the initial feedback indicated a graduate decrease of the website’s daily page views per visitor. It became clear that the users had become less engaged with Gracipe over time. The team had concerns of their product’s attractiveness and competitiveness, and also felt uncertain about how and where the company should head to. Therefore, the objective of this project is to provide strategies for Gracipe’s future development, and propose solutions by means of redesigning its service system to revitalize its current business.