How to Create Personas

Three Persona Creation Methodologies with Implications for Practical Employment

Journal Article (2022)
Author(s)

Bernard J. Jansen (Qatar Computing Research Institute)

Soon gyo Jung (Qatar Computing Research Institute)

Lene Nielsen (IT University of Copenhagen)

Kathleen Wenyun Guan (University College London)

Joni Salminen (Turku School of Economics at the University of Turku)

Affiliation
External organisation
DOI related publication
https://doi.org/10.17705/1pais.14301
More Info
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Publication Year
2022
Language
English
Affiliation
External organisation
Issue number
3
Volume number
14
Pages (from-to)
1-28

Abstract

Background: Personas are a technique for enhanced understanding of users and customers to improve the user-centered design of systems and products. Their creation can be categorized using three persona creation methodologies: Qualitative, Quantitative, and Mixed Methods. Despite the apparent differences in these methodologies, no previous review has systemically compared and contrasted the strengths and weaknesses of each of these methodologies for persona development. Method: This manuscript maps and navigates persona literature to identify the benefits and challenges of these three persona creation methodologies. Furthermore, the strategies and opportunities of the different methodologies are presented. Results: The results summarize the strengths and weaknesses of each of the three principal persona creation methodologies and offer suggestions of the benefits of their employment. Conclusion: In conclusion, we offer insights into the construction and usage of personas for practitioners and researchers, and we propose a framework to determine which persona creation methodology is most suitable for a given context.

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