Service Design for Effective Servitization and New Service Implementation

Conference Paper (2016)
Author(s)

Giulia Calabretta (TU Delft - Responsible Marketing and Consumer Behavior)

CSH De Lille (TU Delft - OLD Management and Organisation)

Caroline Beck

J.G. Tanghe (TU Delft - OLD Management and Organisation)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2016
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
91-104
ISBN (print)
978-91-7685-738-0

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