Experience the History
An exhibition for Océ small format printing
M. Xu (TU Delft - Industrial Design Engineering)
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Abstract
An exhibition in a company museum, Océ museum, is designed in this graduation project.
Océ is a global leader in digital imaging, industrial printing, and collaborative business services. The Océ museum was founded since 1983 to show the company history to its customers, fellow workers, and the interested public. In 2015, Océ opened the Customer Experience Center where visitors can experience the latest products and services of Océ.
The assignment for this project is to design the presentation for Océ small format printing to connect the Customer Experience Center and to achieve a marketing effect. The research was done on the aspects of company, the market of small format printing, and museum in order to gather content about what can be presented for marketing and get inspired on how to present the content for a better museum experience. Through iterating from content to experience, a concept was proposed to let visitors experience the company’s growth in the changing world.
The concept connects Océ museum with the Customer Experience Center by showing the evolvement of Océ’s positioning in the small format market, from office copying to production printing. The marketing effect is achieved by showing the evolvement of copying and printing facilitated by Océ’s remarkable products and unique technologies from diazo copying in the museum to inkjet printing in the Customer Experience Center. Visitors will experience the evolvement personally and have a time travelling from 1960, 1981, 1997 to the current. This experience enables visitors to have a comprehensive view on the company’s development and to witness its perseverance in technology developing and its tradition of innovation.
To validate the concept, the experience of copying by Océ 155 and with diazo copying technology in 1960 is detailed. Tests are done to evaluate this experience and recommendations for further develop are put forward based on the test results.