An optimization model for intermodal transport carriers considering shippers' heterogeneous preferences

Abstract

In intermodal transport, a freight forwarder usually serves multiple shippers with heterogeneous preferences, such as faster transport, more reliable transport, and cheaper transport. Ignoring shippers' preferences will negatively impact the satisfaction of shippers and lead to the loss of them in a longer run. Therefore, an optimization model considering shippers' heterogeneous preferences is proposed for improving the service level of freight forwarders.