Smart, smarter, smartest: the development of a measure for an emerging product characteristic

Conference Paper (2002)
Author(s)

S.A. Rijsdijk (TU Delft - Responsible Marketing and Consumer Behavior)

Erik Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2002
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
743-757

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