An E-learning Platform for Career Development of International Talents in the Netherlands

Abstract

HoiTalent is a young start-up to help international talents with their career development in the Netherlands. The company has its job portal hoitalent.com with thousands of openings for internationals and HoiCoaching to offer tailored and face-to-face career coaching service. Currently, the company is going to launch a new project as an e-learning platform named “HoiCareer” to help the young international job seekers improve their career development knowledge and skills. There are three main goals to be achieved by launching the project. First, the company wants to improve its product profile; second, the company aims to make the coaching session more efficient and reach a scalable market by building an online platform; third, the brand awareness of HoiTalent is desired to be increased by introducing the new platform to mass users. Concerning the international young talents’ difficulties in career development in the Netherlands, culture barrier and lack of professional experience and culture barrier are the biggest issues. To ideally solve their problems, the website will use video tutorials to present related knowledge and skills which are both professional and practical, especially fit the Dutch job market. Moreover, online CV polishing and mock interview will be offered as value-added services to tackle the users’ difficulty in hunting job. The platform will be built as a website, including professional courses and services to take, simple interface to use and storytelling tutorials to give users friendly and effective learning experience. Together with other HoiTalent products and services, it will contribute to a HoiTalent as a professional brand in career development field with full service from career coaching to job application.