Using design and entrepreneurship for inequality reduction in Colombia

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Abstract

This project addresses the inequality gap that exists between the city and the countryside in Colombia in terms of education, access to opportunities, and
technology literacy. By using design and entrepreneurship together with the “Más Por TIC” foundation, we developed the program “1,2,3 x TIC”, an entrepreneurship program for rural adolescents for providing them with an entrepreneurial mindset whilst they learn about updated digital tools. Being a program that aims to be the entry point of rural youths to the “Más Por TIC” network, to ensure the sustainability of the NGO, and ensures the possibility of providing its services to the countryside in the future, creating knowledge from the communities for the communities.